### Lesson Plan: Senior Secondary 2 Marketing
#### Topic: Role of Facilitator IV
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#### **Lesson Title:** The Role of the Facilitator in Marketing Strategies
#### **Duration:** 60 minutes
#### **Objective:**
- Understand the importance and roles of a facilitator in marketing.
- Identify key skills and techniques used by facilitators.
- Explore real-world examples of effective facilitation in marketing.
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### **Materials Needed:**
- Whiteboard and markers
- Projector and laptop
- Handouts with key points and activities
- Flip-charts and sticky notes
- Videos or case studies (optional)
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### **Lesson Outline:**
#### **Introduction (10 minutes):**
1. **Greeting and Attendance**
- Take attendance and greet students.
2. **Hook:**
- Show a short video clip or present a short story about a successful marketing campaign where facilitation played a key role.
- Ask students to share their initial thoughts on what they think a facilitator does.
3. **Lesson Objectives Review:**
- Briefly go over the objectives of today’s lesson.
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#### **Explanation (20 minutes):**
1. **Define Facilitation:**
- Write the definition on the whiteboard.
- Facilitation is the process of making something easy or easier.
2. **Roles of a Facilitator in Marketing:**
- Organizer: Ensures the marketing team is well-organized.
- Mediator: Helps to manage conflicts and align ideas.
- Motivator: Keeps the team motivated and aligned with goals.
- Communicator: Ensures all stakeholders are in the loop.
- Innovator: Encourages creative strategies and solutions.
3. **Skills Needed:**
- Leadership
- Communication
- Problem-solving
- Creativity
- Time management
4. **Real-World Examples:**
- Discuss examples of successful facilitation in marketing campaigns and what techniques were used.
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#### **Activity (20 minutes):**
1. **Group Activity: Simulated Marketing Campaign**
- Divide the class into small groups of 4-5 students.
- Provide each group with a scenario (e.g., launching a new product, revitalizing a brand).
- Each group selects a facilitator who will guide the team through brainstorming and developing a basic marketing strategy.
- Use flip-charts and sticky notes for the brainstorming session.
2. **Presentation:**
- Have each group present their marketing strategy and discuss the role of their facilitator.
- Encourage constructive feedback from peers.
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#### **Discussion (5 minutes):**
1. **Group Reflective Discussion:**
- Discuss as a class what they learned about the role of a facilitator.
- Ask questions such as:
- What challenges did the facilitators face?
- How did they overcome these challenges?
- What skills were most useful?
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#### **Conclusion (5 minutes):**
1. **Review Key Points:**
- Summarize the important roles of a facilitator in marketing.
- Highlight how facilitation can drive the success of marketing strategies.
2. **Q&A:**
- Open the floor for any remaining questions or comments from the students.
3. **Assignment:**
- Ask students to write a short reflection on what they learned about the role of facilitators and how they can apply these skills in their future marketing projects.
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### **Assessment:**
- Participation in group activity and discussion.
- Quality of group presentations.
- Individual reflection assignment.
### **Homework:**
- Research a well-known marketing campaign and identify the role of facilitation within it. Prepare to share findings in the next class.
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### **Additional Notes:**
- Ensure to accommodate diverse learners by providing written instructions and check-ins to gauge understanding.
- Encourage an inclusive environment where each student feels comfortable to participate and share.
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### **References:**
- Include any textbooks, websites, or additional readings that will support the lesson.
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This plan aims to provide a comprehensive overview of the role of facilitators in marketing, equipping students with both theoretical knowledge and practical skills.